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  Today's Date: Wednesday June 23, 2021    Current MMQB Index: 5435.93 +0.00 (-0.00%) on a volume of 1,398,926 shares. Year to Date Change: -17.01%
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Marketing 101
It's a Contest
by MMQB STAFF  Monday April 21, 2014 
While a contest is nothing new to drum up interest in products like Free Stand, Coalesse designed this to be as collaborative and social as the product itself.

Marketing on YouTube
by MMQB STAFF  Monday March 15, 2010 
A company might spend a lot of time and effort promoting the function and design of an office chair, yet they get the same potential audience as someone who might hate the chair and the way it works.

The HON Company Helps To Promote The UPS Store Web Site
Friday October 9, 2009 
The HON Company joined forces with The UPS Store to help promote their new entertaining and interactive Web site.

New report: Furniture industry needs to embrace marketing to survive
Monday September 28, 2009 
The industry needs fresh thinking about marketing and branding, information technology, and manufacturing and distribution.

Mayline Changes Marketing Approach
Monday July 28, 2008 
The video is based on a fictitious corporation that finds itself in a bind when it realizes it is about to occupy its new corporate headquarters.

Vitra.com arrives
by MMQB STAFF  Monday July 7, 2008 
The new website was designed by De-construct in London after two years of development with Vitra.

Haworth Corporate Headquarters Promotion Film
Friday May 23, 2008 
Watch the official Haworth headquarters video

Web Marketing Begins to Get Innovative
Monday August 23, 2004 
Marketers finally realizing cost / benefit equation: Size doesn't matter.

KI Embarks on Twelve City Launch
Monday April 15, 2002 
The Dallas design community responded enthusiastically

Jeepers Creepers
Monday January 21, 2002 
Jeep licenses desk chairs.

B2B Brand Groups Combine
Wednesday September 19, 2001 
Newly formed marketing company that will supply products and services - including furniture - to business professionals at their office or home.

Chair Wars: The Battle for Butts
by MMQB STAFF  Monday November 20, 2000 
This week the tide swings to Steelcase.

Cars Are Like Furniture
Monday September 6, 1999 
Since the dawn of the office furniture industry, executives have often compared themselves to their automotive brethren.

Designer Furniture Now Delivered on the Double
Thursday July 15, 1999 
Design Within Reach, a new San Francisco design resource, will be welcome news to furniture buyers who are tired of waiting months for delivery.

Facilities Design & Management Magazine wins Anbar Golden Page Award
Sunday April 4, 1999 
The magazine has received the Anbar Golden Page Award, 1999 for Most Original Content.

Boise Cascade OP Receives Promotion Marketing Association's Highest Honors
Friday March 26, 1999 
"World Tour '98" the best business-to-business marketing campaign of the year.

What's the Deal Between ASID and Steelcase?
Thursday March 11, 1999 
Is ASID pimping for Steelcase? Sure seems like it.

Office Furniture USA Begins Marketing
Saturday February 13, 1999 
Company breaks brand-building campaign based on pricing.

  
Print Edition:

Week of June 21, 2021

Read Now!

In This Weeks Print Edition:
The MMQB Cheat Sheet - Office = Not Dead / SteelcaseĀ : Textiles Are Unlikely Source of COVID-19 Transmission / 4.8% of designers are Black. Herman Miller, Adobe, Gap to change that. / Entrepreneur Holly Hunt is Back / Humanscale's CFO On Why 'Being a CFO Is Different From What It Was' / Companies Wrestle With Plans for Post-Pandemic Offices / Public filings shine unsual spotlight on $1.8B Herman Miller-Knoll deal / Finland embraced remote working before COVID. Now it's designed the ultimate home office. / Products / The Week on Instagram / Reading List / Industry Briefing | Events | Odds & Ends / Marketplace & Help Wanted / Contract.Careers
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