It's a Contest
by ROB KIRKBRIDE Monday April 21, 2014
While a contest is nothing new to drum up interest in products like Free Stand, Coalesse designed this to be as collaborative and social as the product itself.
Marketing on YouTube
by ROB KIRKBRIDE Monday March 15, 2010
A company might spend a lot of time and effort promoting the function and design of an office chair, yet they get the same potential audience as someone who might hate the chair and the way it works.
The HON Company Helps To Promote The UPS Store Web Site
Friday October 9, 2009
The HON Company joined forces with The UPS Store to help promote their new entertaining and interactive Web site.
New report: Furniture industry needs to embrace marketing to survive
Monday September 28, 2009
The industry needs fresh thinking about marketing and branding, information technology, and manufacturing and distribution.
Mayline Changes Marketing Approach
Monday July 28, 2008
The video is based on a fictitious corporation that finds itself in a bind when it realizes it is about to occupy its new corporate headquarters.
by ROB KIRKBRIDE Monday July 7, 2008
The new website was designed by De-construct in London after two years of development with Vitra.
Haworth Corporate Headquarters Promotion Film
Friday May 23, 2008
Watch the official Haworth headquarters video
Web Marketing Begins to Get Innovative
Monday August 23, 2004
Marketers finally realizing cost / benefit equation: Size doesn't matter.
KI Embarks on Twelve City Launch
Monday April 15, 2002
The Dallas design community responded enthusiastically
Monday January 21, 2002
Jeep licenses desk chairs.
B2B Brand Groups Combine
Wednesday September 19, 2001
Newly formed marketing company that will supply products and services - including furniture - to business professionals at their office or home.
Chair Wars: The Battle for Butts
by MMQB STAFF Monday November 20, 2000
This week the tide swings to Steelcase.
Cars Are Like Furniture
Monday September 6, 1999
Since the dawn of the office furniture industry, executives have often compared themselves to their automotive brethren.
Designer Furniture Now Delivered on the Double
Thursday July 15, 1999
Design Within Reach, a new San Francisco design resource, will be welcome news to furniture buyers who are tired of waiting months for delivery.
Facilities Design & Management Magazine wins Anbar Golden Page Award
Sunday April 4, 1999
The magazine has received the Anbar Golden Page Award, 1999 for Most Original Content.
Boise Cascade OP Receives Promotion Marketing Association's Highest Honors
Friday March 26, 1999
"World Tour '98" the best business-to-business marketing campaign of the year.
What's the Deal Between ASID and Steelcase?
Thursday March 11, 1999
Is ASID pimping for Steelcase? Sure seems like it.
Office Furniture USA Begins Marketing
Saturday February 13, 1999
Company breaks brand-building campaign based on pricing.
Week of November 24, 2014
In This Weeks Print Edition:
West Elm & Inscape Partner / Deskmakers returns from the Dead / Staples Sales Fall in Latest Quarter / ISE: Keeping up with Tech / Trying Open Source Design Collaboration / USAI Lighting's Color Select / New BIFMA Guidelines
|More Print Editions|
How's the furniture thing?
by DARCY VINES
I had my baptism by fire into the furniture industry at NeoCon this summer, but before then, I had the same indifferent - bordering on snide - feelings as they did about furniture as a whole. from 11/17/14
|More 24 x 7|
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